Private Rented Sector (PRS) is an umbrella term for privately owned property that is offered to the market as a rented product, ranging from single dwellings owned by individual landlords through to professionally managed portfolios. Build to Rent (BTR), is a specialised product, akin to Multi-Family Housing in the USA, tailored to the UK market.

‘How to’ Build To Rent by GERAGHTY TAYLOR

Private Rented Sector Explained by GERAGHTY TAYLOR 

BTR moves away from the limited transactional nature of a landlord & tenant lease to a relationship based dynamic where tenants are customers. It has unified ownership and professional management. It is an income driven business model where revenue is derived from rent and onsite services.

A good BTR product will have a strong brand. This is so much more than just a whizzy logo. Brand defines a positive customer experience, an efficient operational model and informs the creation of good quality architecture.

Geraghty Taylor St Johns Village- living room

High-End PRS

Geraghty Taylor has delivered and contributed to a large range of mid-market to high-end projects throughout the UK. We’re considered one of the leading authorities in the Private Rented & Build to Rent residential sector.


PRS Mid-Market

    Build To Rent Report 2015 Q2

 Residential EBR


   #BrandBeforeBuilding Ecobuild 2016

Deriving revenue from the rental sector is predicated on the creation of strong relationships with occupants – valuing them as customers, building trust and offering a great living experience. Designing the brand and then designing the building achieves the best results. Please see our Ecobuild 2016 presentation. #Brand Before Building

Geraghty Taylor is a member of both the Urban Land Institute and the ULI Residential Council.