brand before building
“Brand before Building is an open and holistic process that helps hone and define our response – leading to buildings that are more aligned and in tune with objectives and the needs of clients .”
Brendan Geraghty
.
Brand is an opportunity to connect with people and their values.
To communicate and to form relationships.
Brendan Geraghty discusses #brandbeforebuilding at the Fringe Factor.
Brand Before Building
“Brand before Building is an open and holistic process that helps hone and define our response – leading to buildings that are more aligned and in tune with objectives and the needs of clients .”
Brendan Geraghty
.
Brendan Geraghty discusses #brandbeforebuilding at the Fringe Factor: The implementation and how it encompassed a wider cultural concern than mere design related disciplines.
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