kooky

Client: Delph Property Group
Project: Kooky
Location: Multiple including Leicester & Manchester
Sector: Build to Rent

Kooky is the Build to Rent arm of Delph Property Group.

Geraghty Taylor was instrumental in the formulation of the Kooky Brand - working closely with Delph Property Groups wider consultant and operations team and in particular group MD Howard Crocker.

This project involved the textbook application of Geraghty Taylor’s ‘Brand before Building’ methodology in the creation of the Kooky BTR offer.

Once this vital information was established it was applied to the role out of Delph Property Group’s emerging portfolio to provide clear, consistently communicated design expectations that would be uniformly applied across the growing estate – defining the tangible and intangible aspects of their BTR offer in the form of a  ‘BTR Brand and Design Guide’.

The Brand and Design Guide helped to define the multiple outputs and inputs needed to deliver the BTR business plan. Setting out how they would establish and keep a connection with their customers - providing the DNA of customer loyalty.

In the first instance, the focus of Geraghty Taylor’s involvement was Kooky’s first project in Leicester.  Here Geraghty Taylor was able to inform the composition of the scheme’s general arrangement – taking a scheme designed originally designed as for sale purposes and optimising it for BTR purposes. A significant benefit of this involvement in practical terms was the application of BTR apartment layouts that resulted in an additional 4No apartments per floor level – increasing the overall apartment count.

Brand Before Building: Kooky interior presentation

kooky

Client: Allied London
Project: Kooky
Location: Multiple including Manchester & Leicester
Sector: Build to Rent

Kooky is the Build to Rent arm of Delph Property Group.

Geraghty Taylor was instrumental in the formulation of the Kooky Brand - working closely with Delph Property Groups wider consultant and operations team and in particular group MD Howard Crocker.

This project involved the textbook application of Geraghty Taylor’s ‘Brand before Building’ methodology in the creation of the Kooky BTR offer.

Once this vital information was established it was applied to the role out of Delph Property Group’s emerging portfolio to provide clear, consistently communicated design expectations that would be uniformly applied across the growing estate – defining the tangible and intangible aspects of their BTR offer in the form of a  ‘BTR Brand and Design Guide’.

The Brand and Design Guide helped to define the multiple outputs and inputs needed to deliver the BTR business plan. Setting out how they would establish and keep a connection with their customers - providing the DNA of customer loyalty.

In the first instance, the focus of Geraghty Taylor’s involvement was Kooky’s first project in Leicester.  Here Geraghty Taylor was able to inform the composition of the scheme’s general arrangement – taking a scheme designed originally designed as for sale purposes and optimising it for BTR purposes. A significant benefit of this involvement in practical terms was the application of BTR apartment layouts that resulted in an additional 4No apartments per floor level – increasing the overall apartment count.

Saxon House
48 Southwark Road
London
SE1 1UN

+44 20 3696 5530
design@geraghtytaylor.com

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Company Registration Number: 5287809 Geraghty Taylor Ltd
Registered in England
RIBA Number: 315526
Company Registration Number OC430683 GT London LLP. 

Saxon House
48 Southwark Road
London
SE1 1UN

+44 20 3696 5530
design@geraghtytaylor.com

Logo_Tagline_v2_white_on_transparent_website_footer

Company Registration Number: 5287809 Geraghty Taylor Ltd  |  Registered in England  |  RIBA Number: 315526  |  Company Registration Number OC430683 GT London LLP.